Find Sell Handmade Survey 1

Thank you for your participation in this project. Find|Sell Handmade is a work-in-progress. Your answers will help us with our market research and ultimately, the publication of our books (Find Handmade and Sell Handmade), which will be valuable resources for anyone specializing in handmade or small-scale goods who endeavors to grow their wholesale business.

All answers will be kept confidential. Fill out as much as you can as thoroughly as you can. Your name and business name are optional fields.

From time to time we will put up new surveys. Bookmark our site if you are interested in participating in them, or join our mailing list to find out about new surveys and opportunities as they become available.

Sell Handmade Survey #1

First Name

Business Name

How many years have you been in business?

How many employees do you have?

Products or services offered Art
Accessories
Bags, Purses, etc.
Jewelry - Costume
Jewelry - Fine
Clothing - Sewn
T-shirts
Stationery
Baby goods
Novelties
Pet goods
Bath and Beauty
Graphic Design Services
Customized products
Buttons, Pins, Badges, Mirrors
Plush or other toys
Journals
Food
Other Services
Other Merchandise

If you chose other, please describe.

What sales venues do you use to reach customers? Retail Website
Wholesale to stores
Consignment
Etsy, Ebay, etc.
Indie Craft Shows (like Renegade, Baz Biz)
Traditional Craft Shows
Trade Shows
At-home Parties
MySpace, Live Journal, Blogs, etc
Other

If you chose other, please describe.

What were your GROSS SALES for 2006?

What would you estimate your website's GROSS SALES were for 2006?

What is the average RETAIL price of your product?

If you participated in any craft shows, what was your average in sales per day?

How many wholesale accounts do you have?

How did you obtain your wholesale accounts? Word of mouth
Postcard mail-out
Trade Shows
Walk-in
Sent samples
Sales Rep
Other

If you send out postcards or samples to potential wholesale accounts, how did you obtain their information? Found through other websites' 'Where to Buy' pages
Yelp, Citysearch, etc.
Recommendations from friends and customers
Purchased mailing list
Saw the store's website
Other

If sending postcards, what has been your average response rate? No response
Inquiries but no sales
One or two sales
Less than 5 percent response resulting in sales
Greater than 5 percent response resulting in sales

If sending samples, what has been your response rate per 10 sent? No response
Inquiries but no sales
One or two sales
Three or more sales

What are some of the biggest challenges you face in growing your business?

What is your plan for reaching more wholesale accounts for 2007?

Would you be interested in a comprehensive guide that would help you not only land more wholesale accounts, but also help assure you are spending your budget for this purpose more wisely? Definitely!
Maybe.
Not at all.

What tools would help you grow your wholesale business?